Alembika Magazine
The beauty of all these things is how they all fit together.
~ Furaha Moyé
Humans of New York

Humans of New York
February 7, 2019
“I owned a frame shop in Atlanta for 30 years, but every time I went to a theater and sat in the audience I got the feeling that God had came and left without me. I just knew that I was meant to perform. Then one day a woman walked up to me in a health food store and asked: ‘Do you always talk like that or do you have a cold?’ I said, ‘Excuse me?’ And she told me that she wanted to cast me in a BMW commercial. I thought it was a freebie. But on my way out of the studio, they asked for my Social Security number — $750 for three minutes on the mic! I thought, I need more of this.
“I started taking acting classes. I got cast in a few local plays. I moved to New York on my 50th birthday. I wasn’t about to sit around in my later years wondering if my soul had gotten what it needs. I drew unemployment for the first time in my life. But by 2003 I was a member of SAG by 2005 I had a speaking part on Law and Order SVU. And at the age of 62 I was given a full scholarship to American Academy of Dramatic Arts.
“Things have dried up a bit since then. I had to take care of my mother for six years and it’s hard for women of a certain age to get cast. But it ain’t over yet. Things happen when they’re supposed to happen. And I’m a firm believer that nobody can get what is yours to have. And I will tell you this: I’ve already envisioned what I’m wearing the first time I get invited to the Oscars. Red mermaid dress, fitted from the waist to the knees, and flaring out at the bottom. A stand-up collar that frames the back of my head. Stunning neck line. And a kings ransom of rubies on loan from Harry Winston.”
~ Furaha Moyé
The Atlanta Journal


Toggle for electronic article text for The Atlanta Journal, story on Furaha Moye: “30-day deadline framed her business“
Furaha Moye had just 30 days to go was into long business enough. for herself. And that “If I’d had longer, I would have had time to think about it and gotten scared,” Moye said.
“As it was, I was busy setting up.” Moye overcame her trepidations that fall of 1987 to become a successful Midtown businesswoman, the owner of Furaha’s A Picture Frame Place. In May, she moved her shop from 976 Piedmont Ave. to larger quarters in the Midtown Outlets at the end of Amsterdam Avenue. She’s still a little surprised about it all. After all, Moye says, she just stumbled into the framing business.
She was in her early 20s in 1973 when the photography studio she was working for went out of business. She was looking for a job when the owner of a neighboring frame shop asked her to come work for him. “I was doing all the stuff the framers didn’t want to do everything from taking out the trash to stretching canvases,” Moye said. After six months, she was bored and asked Alton Bush, the owner, if she could learn how to frame a picture. “I guess he was just waiting for me to ask because he was more than willing to teach me,” said Moye, who worked for Bush for 15 years, eventually rising to manager of the shop.
In 1987, the block at 11th and Peachtree, where the shop was located, was slated for demolition. Bush decided to close rather than move, and Moye decided to lease Bush’s equipment and open her own shop. She credits Bush with her start. “He could have sold the business for a lot of money,” Moye said, “but he was watching out for me. I inherited his customer base, and that was more valuable than the equipment.” She moved the equipment a block away to Piedmont Avenue and opened Furaha’s with just enough money to pay for her business license, the first month’s rent and incidentals.
Today, she has more than doubled the space of her first shop from 11,000 to more than 25,000 square feet, which will give her room to frame large pieces and take on multiple projects. The loft-like work space has 20-foot ceilings and a freight door that rolls up to permit loading and unloading. Out front, a 12-by-24-foot wall is filled with more than 1,100 frame samples. Stacks of artworks lean against the walls waiting for her touch. Among the pieces are several from the recently renovated Clark-Atlanta University Art Gallery by such artists as Lois Mailou Jones and Ernest Crichlow.
But she also has a loyal following of customers like accountant Bobby Morris, who says he has been having Moye frame things since 1994 when he brought her a fine batik from Moscow. “We disagreed on how it should be framed. She could see the finished piece, and I couldn’t, but after I thought about it, I could see she was right and I brought it back to her. I’ve been coming here ever since,” he said. Moye says it’s an emphasis on customer service and professionalism that builds her business.
“I hate to have anyone disappointed,” she said. “And you have to know your industry. You can destroy a piece of art that is irreplaceable if you don’t use the proper GET FRAMED Furaha’s A Picture Framing Place, 549-6 Amsterdam Ave. N.E. Open 10 a.m.6 p.m.
Wednesdays through Fridays, 10 a.m.-4 p.m. Saturdays and 1-5 p.m. Sundays. Closed Mondays and Tuesdays. 404- 881-8672..
Brain Massage Interview
Furaha, 70, lives in West Harlem and let go of negativity in the last decade.

I was born in Harlem, around the corner from here. It was just me, my mom, and my brother. When I was 4, my mother moved me up to Rochester. I had a very charmed life because my mother bent over backward and gave me every possible opportunity. I went to private school from kindergarten through 12th grade. I went to sleepover camp twice, which isn’t cheap. I had ballet and piano lessons. I was in the angel choir and the Brownies. She exposed me to everything. We went on outings to museums, the salt mines in Syracuse, the world fair here in New York City. She made sure I was a member of the library and exposed me to classical music, even though I didn’t want to hear it. It was full and rich.
But with all this goodness she was trying to anoint me with, I was pushing back and being this seriously rebellious soul. Even though she was spending her hard-earned money to send me to a good school, I wasn’t doing the hard work. I actually failed the fifth grade, which should not have been the case. Unfortunately, when you serve a child a negative and continue to reinforce it, then they’re going to act out by becoming that negative thing. I can remember being told I was stupid by teachers because I was the only black student in my classes, so I bought into that. There was that expectation that we weren’t that bright anyway, and they were in charge, so I thought it must be so.
I moved to D.C. and became a picture framer in my early twenties. My skillset was the level of a secretary or a receptionist. And I had ensured that I wasn’t going to college: When I graduated high school, I was such a poor student that they gave me a D+ rather than fail me because they didn’t want me to come back.
I began to find myself through picture-framing in the early 70s. By the time I learned enough about framing, I was running an entire retail store. There were things that people brought in that I had no clue how to frame, so I designed it myself and figured it out. I became an engineer. When I was in school, my worst subject was math. But through framing, I realized that I wasn’t as bad as I’d thought. The skills I had learned served me very well. I also understood filing systems and details. I became more confident in my abilities.
On deciding to pursue acting
I went to Atlanta and opened my own shop in ’87, on my birthday. I was trying to put distance between my mother and me. She was strict, to say the least. She really kept her foot on my neck and I wanted some breathing room.
But as fate would have it, as we both began to age, I realized that not only did I want to change careers, but I needed to be close to my mom.
So I decided to move back to New York in ’96 and pursue a career in acting. I think acting has always been it for me, but I was just never able to wrap my mind around it. Whenever I saw other people perform, I felt like God had come and left without me. It should have been me up there, not sitting in the audience.
When I got back to New York City, I applied for a scholarship and auditioned for the American Academy of Dramatic Arts. But, you know, scholarships don’t give you money for housing and food. So I was only able to stay for the first term. But it was okay because the whole purpose of that exercise was getting me back in the city. Because once you leave New York, you better be damn certain that you don’t want to come back—it’s too tough. If you’re solid in New York, never let it go! Luckily, I was shopping in some store and a woman heard me talking and liked my voice. She cast me in a BMW commercial right there and then.
At 70, I consider myself to be extremely fortunate. Twenty-five years ago, when my mother was 70, there were not options for women the way that there are now. That ageism ceiling? I’m actually watching it begin to break apart. When I go on Instagram now, I see women of a certain age who are out there kicking ass and taking names. I have earned every single one of these years.
On making peace with her mother

I’m a strong believer in things happening for a simple and finite reason, and they happen in the time that they’re meant to happen. When the student is ready, the teacher will appear. My mom died at 95. She was diagnosed with congestive heart failure and dementia in 2014. I knew that the arc of her life was on the decline. I had begun to pray for my mother’s demise because shewas suffering. She had two knees replaced, she was diagnosed with breast cancer, she had a hip replaced, she had cataracts in both eyes. But the event that really impacted me the most over the last decade was my mother’s death.
When she was diagnosed, the first thing I had to accept was: This is not about me, this is about her.
A history of contention between us was no longer important. I forgave her for everything so that I could be there for her the same way she would have been there for me. To get that message was huge. You see, a lot of the times I didn’t like my mother. She got on my last nerve. But now I was advocating for her 100%. I came to realize that we loved each other dearly. The entire reason we had all this angst between us was that we were so much alike. Two strong independent women who were not willing to give an inch.
If you’re willing to learn and grow, you can peel apart every negative and find out where that stream of light is that brings the positive.
In the past 10 years, I’ve gotten to a place where I don’t accept negatives. I don’t want to hear them. If you’re willing to learn and grow, you can peel apart every negative and find out where that stream of light is that brings the positive. Because it’s there, somewhere. Ever since she died, I’ve been blown away by the things that have happened that I’m sure my mother had something to do with. I have been busier in the last year than I’ve been in the last 19. Last month, I had three auditions in one day. That’s never happened to me before!
On her hopes and dreams for the next decade
In 2020, I’m hoping to get that first invitation to the Oscars so I can go ahead and wear that red dress. And I hope the decade will represent clear vision in the world. I think we, as patriots, have to find a way to push back against these good old boys who are running the country. The playing field has to be leveled. The truth is, I’m well below the poverty line, but the system is designed to tell people no and push them back. I worry that we live in a time that lacks such morality and ethical behavior that we’re willing to destroy the country for selfish greed. I’m praying that we begin to prioritize the legacy that we’re responsible for. The baton doesn’t get handed forward—it gets handed back.
Pursue your passions. Whatever you put out into the universe is exactly what the universe hands back to you. It’s constantly conspiring on our behalf. It wants us to be happy, whole, and fulfilled. Whatever your truth is, hold onto it. Name it and claim it.
Iman Hariri-Kia Iman Hariri-Kia is a New York-based writer, musician, activist, and Bustle’s Sex & Relationships Editor.
Photographer Makeda Sandford.
19/99 Beauty Magazine
AskUs Beauty

LDL Magazine
What inspired you to start your modeling career?
There are many times, while being open and receptive that life simply evolves in the most unexpected ways. Modeling for me is a perfect example. Interestingly enough, as a child I worked as a model for a local department store. I was also cast as a swimsuit model for the now defunct Jantzen brand. My focus is acting and by being open and receptive to possibility several designers reached out and I thought: “why not…?” Fortunately, I am a woman of several talents; juxtaposition of modeling and acting makes perfect sense for me at this time in my life.
Are there any memorable designers you have been able to collaborate with on the runway?
The designers I’ve found memorable are not specific to runway modeling specifically. Actually, I consider myself more a Commercial Model than a Runway Model. The latter is a very specific age, height, and weight; I do however, see changes leaning more and more toward older women with differing body types fortunately. Each of the designers I’ve had the pleasure of working with have been memorable for differing reasons. One is a Jewelry Designer: @JianhuiLondon. Another is @Alembika_USA as clothing designer; @MelisKozan and @silviaserban. Each of these is international designers. In order of presentation: London, Israel, Turkey and Romania. For NYFW, I had the pleasure of walking for @beebluntstudio from Martha’s Vineyard. That was sheer joy in that it was my first time walking the Runway for such a prestigious brand; the plan going forward is to do it repeatedly!
How would you describe your fashion aesthetic?
Simplicity. Clean lines. Fabrics that are beautifully textured or flowing. My style leans more toward designers of a specific era in fashion (before the birth of fast fashion). Some of my favorite designers that exemplify how I love to dress would be Albert Nipon, Oleg Cassini, Escada, Elsa Schiaparelli (for Avant Garde), Ralph Lauren, Nolan Miller (of Dynasty fame) to name just a few of my favorites.
Do you think that fashion has made progress with representing people from different cultures?
That’s a great question and to your point I would agree. I recently attended a show on African Designers at the Brooklyn Museum and left with names of a number of African Designers whose clothing I’d love to model and own. I’m also impressed by a number of designers I’ve seen coming out of Israel. At this age and stage I’m most pleased (in some instances), watching how fashion is evolving. At the end of the day it is all about individuality.
Are there any challenges you’ve had to overcome as a model?
Of course! As you might imagine, it has been overcoming ageism. Yes, it remains an issue in this country for women. Fortunately though, I am seriously determined and do NOT believe in giving up. That said, I’m in for the long haul in modeling as well as acting.

What are some words of advice that you can give to future models who want to walk on a major runway?
It all starts with you! Before even thinking about runway, commercial or ecommerce it’s most important to have a healthy relationship with yourself! As a model, it’s important to be fit physically, mentally, emotionally and spiritually. There are euphoric highs and devastating lows which makes it necessary to make lemonade far more often than you might care to.
Having a positive image of yourself is just as critical as being a team player; someone people look forward to working with. Someone who will gladly refer you to others because you were such a pleasure to work with! Practice. Follow models you are inspired by. Read fashion magazines. There’s a goldmine on social media where modeling is concerned. Immerse yourself in it!
Who are some photographers that you have been able to collaborate with?
Jane Feldman @janefeldmanphotography is my first mention and is also responsible for this valuable connection with LDL. Because of her stellar work in human rights and activism through her lens, she’s been featured in LDL. @nurishakoor; @susielang; @andrewwhite.
Outside of modeling, what are some other hobbies that you enjoy?
Rather than hobbies, I like to think of them as other career paths that work harmoniously with my love for modeling. Fortunately, I’ve been blessed and highly favored where talent is concerned:
- By trade I am a Custom Picture Framer of 51 years and counting; given that I’m still framing.
- I’m also a member in good standing with SAG-AFTRA.
- I’m a jazz singer with an affinity for the Great American Songbook which would include songs from composers such as: Jerome Kern, Duke Ellington, Cole Porter, Ira Gershwin, Alan and Marilyn Bergman, The Beatles, to name just a few.
- I’m also quite fond of the written word which is evidenced in the poetry I’ve written over the years.
- My photography can be seen on Instagram, Facebook and Flickr and TikTok.
September/October 2024 Modeling
365 Days 365 Women

“In 2020, during the height of the pandemic, we—Kenzie and Paige—were on opposite sides of the globe, feeling isolated yet inspired to create something impactful. That’s how 365 Days, 365 Women was born.
In 2021, we set out to interview 365 women in 365 days.
At 365 Days, 365 Women, we’re focused on amplifying women’s voices and sharing their stories.”
Click or tap image to read full article

